Oversaw key marketing aspects of the business including Marketing Communication, Corporate Communication, Retail and Digital Marketing.
Set strategies to expand market size and push volume growth.
At the retail level, implemented a year-round promotion model across 24 DHL outlets, assisting the Direct Sales channel to reach a 10% YoY revenue growth.
Gathered market data and launched effective lead and revenue generating campaigns empowering the Sales Force. Scoped and executed plans for implementing new platforms including social media and digital marketing.
Notable achievements include successful implementation of award winning Global Advertisement Campaigns.
Assist Scotiabank customers with their day to day needs, inquiries and resolve outstanding issues.
Consistently apply service standards during customer interactions to improve overall experience. Utilize KYC (Know Your Customer) principles to better understand customer needs and share expert investment opinions.
Develop complete understanding of client portfolio and gain in-depth knowledge of Retail Banking.
Maintain up-to-date and comprehensive knowledge of Scotiabank Products and Services in order to identify opportunities.
Part of the External Communication Team, developing critical communication materials keeping in consideration the sensitive nature of the industry.
Arranging corporate events including Annual General Meetings. Assisting CSR team, supporting sustainability initiatives.
Archiving all external media communications related to tobacco industry.